MADEWELL
FASHION COLLABORATION
2024
Madewell teamed up with Laetitia Rouget for a vibrant collaboration that brought her playful universe into a curated collection of jewellery and fashion pieces. Inspired by her iconic drawings and infused with Madewell’s signature colour palette, the designs combined bold shapes, joyful motifs, and wearable artistry. The result was a celebration of creativity and individuality, blending French whimsy with American ease in an unique capsule.